5-Star Reviews – Your Most Powerful Lever

07.10.25 11:32 PM

Getting a sizable amount of five star reviews can catapult a business. Here are a few things worth considering and tips surrounding this topic.

 

Food for thought:

They lift your Google ranking. Google pays attention to volume, average rating, recency, and keywords inside reviews. More helpful, recent reviews = stronger Map Pack visibility.

They boost pricing power. When trust is high, you don’t have to win with discounts - you win with credibility.
They reduce comparison shopping. A wall of recent 5-stars calms buyer nerves and shortens the decision cycle.

 

Actionable Advice:

1.  Always ask happy customers for a review. (Google is the most important, but if you have other sites like Facebook, Yelp, Etc. – the more the merrier).


2.  Make the request effortless for your customer. A short, textable URL (or QR) that opens the Google review box removes all friction. If you need help getting this just let me know!


3.  If you have a close relationship with the customer – you can let them know to try to include the who, what, where, why, and how. A review that contains context like this will both be more appealing to future customers viewing your page as well as be held to a higher standard by the Google algorithm.

 

4.  Play it straight. Don’t buy reviews, don’t have people who aren’t familiar with your work or haven’t been customers leave reviews. Google doesn’t publish all of the measures they take to track these activities, but they do – and you don’t want to risk it.

 

5.  Respond to reviews (both positive and negative) within 24–48 hours. Fast replies signal professionalism to Google’s algorithms.

 

Always feel free to reach out if you have questions

— Tyler, Fig Tree Web Design